It's only been about a month after Zynga purchased OMGPOP and their hit game Draw Something, and already there's some trouble brewing. It's not certain yet but we might be in seeing the start of what might serve as a painful lesson to businesses and companies out there - that it might not always be the best idea to buy your competition shortly after they've experienced a great amount of success because that success may be short lived and you're uncertain of the long term sustainability of it.
It is well known that Zynga tries to buy out every company that's ever had their game made it to the top of the mobile gaming charts, if they fail to do that, Zynga will make a clone of the game. Zynga's most recent purchase of OMGPOP after their game exploded into popularity seemed like a good bet. A 200 million dollar bet to be exact.
Although it's not confirmed, but Zynga appeared to have bought a company's whose game was just a passing fad - in that they're only popular for a short span of time because of their novelty, but the players are quick to lose interest and they move onto something new really quickly. It's always better to assess a company based on a string of proven titles instead of one speicific success, otherwise you might be setting youself up for disaster!
