A relatively new update just a few days ago was made to the beloved game Draw Something, OMGPOP took it upon themselves to add something special to the Android version of the game. In this latest update, OMGPOP tacked on a feature which rewards players to earn coins by watching advertisements, subscribing to services and installing apps - all this through Tapjoy's advertising-driven rewards service.
In a post on Tapjoy's blog, the company remarked that Draw Something brings in several million audiences to their advertising networks and it enables the company to broaden their reach and expand on the base of people that their able to reach out to for their advertising clients. It all means more brand campaigns for their network. The advertising company reported that millions of coins are already being claimed by avid Draw Something fans who then spend their money to buy additional colors and bombs. The game now boast over 50 million downloads and it's widely known as one of the biggest runaway success in the mobile gaming industry.
