Draw Something is a remarkable game development achievement, on the 4th of April, the app crossed 50,000,000 users. At present, the game see monthly activity from 36.4 million players, this is according to AppData, a Facebook app metrics site.
The game is in need of new features, it must do so if it wishes to keep it's players engaged. The number of daily active users for Draw Something have decreased from 14.6 million to 12.1 million. This might be an indication of the game's longevity and, the development team is hard at work to make the game even more social as they believe what will keep Draw Something fresh will be the people that you play the game with, and not so much any particular features of the game.
Your experience with the game will vary dynamically depending on the person that you play the game with, when you're playing with your friends, it can make for some of the most fun gaming moments, there was one time, I drew an awful picture, my friend still made a correct guess, he must be psychic. These connections will hopefully make Draw Something last longer and keep its players coming back for more.
The priority and focus of the game would be its social aspects, as opposed to competitiveness, most of the features that's coming in its update will be build around that concept, serving to enhance an already highly social game.