Showing posts with label OMGPOP Zynga. Show all posts
Showing posts with label OMGPOP Zynga. Show all posts

Draw Something Developer Dislikes Zynga

OMGPOP's $200 million acquisition by Zynga is one of the biggest news for the social gaming studio, the general sentiment has been one of excitement and celebrations, however, there's one former employee of OMGPOP who felt less than thrilled about the entire proceedings.

Shay Pierce is a former employee of OMGPOP and he has expressed several reasons for why he is not interested in joining Zynga to continue his work on Draw Something. The first reason was that he was selling a puzzle game on the iOS App Store called Connectrode, the app is dedicated to his wife, and he is unsure whether there would be a conflict of interest if he continued selling it after joining Zynga, which also sells many puzzle games on the iOS App Store. He never got a clear answer from Zynga about the issue.

The second reason would be that Pierce did not like Zynga as a company, he also did not like the way they operated in the world of gaming. He feels that Zynga is short-sighted oganisation that behaves in a way that's destructive to the gaming world and to the other organisations in it. Pierce does not think that Zynga's practices are sustainable - that the company does not create 'valuable' goods and services, nor do they treat the employees well.

Pierce's statement comes at a time when Zynga is under closer scrutiny than ever - in 2011, when the company went public, Zynga revealed its finances to the world, they also had to focus a lot more on long term oriented plans.

Draw Something is Slowing Down in Growth!

For the month of February and March, Draw Something was one of the most popular and fastest growing app online and on the smartphones - 1,200,000 downloads 10 days after launch, to over 35,000,000 after 6 weeks - it has seen a phenomenal rate of player acquisition.

However, according to Appdate.com, this trend seems to be short lived as Draw Something's growth has hit a plateau, and they're no longer getting any significant number of new players.


This might be a considerable cause for concern for social games giant, Zynga, which recently bought OMGPOP (developer of Draw Something) for $200 million.

Despite this news, I'm still optimistic about Draw Something's growth, OMGPOP will still be able to leverage on Zynga's huge network of social gamers (232 million monthly active users, 60 million daily active users) to find new players, OMGPOP also has plans for many new features for their game. There are also reports that Draw Something will be translated into different 20 languages, surely this will help the app reach into an entirely new base of audiences.